After that, we can bring in designers to crack the visual identity and work on websites, films, advertising, exhibition materials, etc.
We’re experts at refreshing messaging, building brands and creating campaigns in the following sectors:
Business Consulting
Education
Financial Services
Furniture & Interiors
Healthcare & Pharma
Leadership Training
Not-for-Profit
Professional Services
Publishing
Renewable Energy
Sports & Leisure
Think Tanks & Public Bodies
What's the big deal with positioning and messaging?
In our experience (over 40 years of it), the real problem is rarely the look & feel of the brand. Or a poorly constructed website. Or a lack of marketing spend.
The real reason most B2B brands aren't delivering the business? They lack a clear strategy around how they want to be perceived, and they struggle to put their value into words.
In short, they suck at positioning & messaging.
Is it ‘point of change’ time for your brand?
If you’ve reached one of the following ‘points of change’, it's probably time to check whether your brand is still delivering for your business...
We’re stagnating as a business
You’ve been around a while, but business has plateaued. Timeto shake things up, make a play in the market, and stand out from the crowd.
We’re growing…and fast!
You’ve been on a rollercoaster ride of growth – new people,places, pursuits. The brand simply doesn’t reflect who you’re becoming.
We’re going through changes
Mergers and acquisitions. Leadership change. Strategy shift. It’s a new day for the business – and the brand needs to support the change.
We’re playing catch up
Purpose. Sustainability. Social Impact. You’re at risk ofbeing left behind – time for the business and brand to play catch up.
We’ve decided to go big… or go home
You’ve spotted a big gap in the market, and you have theambition to fill it. But you’re going to need a bigger brand boat to get there.
We keep the end in mind beyond the good thinking & neat words.
Whether it’s refreshing the brand, launching a campaign, or pinning down your purpose – here’s the longer-term impact of our work…
Stand out
Differentiating yourself in a crowded market – taking the brand from missable to memorable
Connection
Creating a deeper connection between audience and brand – powered by emotion, humanity and purpose
Loyalty
Building an affinity and commitment amongst your clients – a loyalty that lasts beyond the first purchase
Growth
With enhanced reputation and deeper connection comes growth – of profits, people, and positive impact
