Helping expertise businesses become expert brands
About
Expertise
Work
Thinking
People
Your clients love you
. Your thinking. Your expertise. Your care.
The problem? Your brand isn't telling that story. The message has been smothered in complexity. It all feels a bit muddled and meaningless.
What's more, there's a growing sense the brand is
holding the business back.
It's time to clarify your story.
To grow your authority.
To make your expertise matter.
It's time to buid your expert brand
– a brand that is clear, credible and compelling.
WHAT we do
Build expert brands
We are a brand consultancy with a particular set of skills:
Positioning & messaging
Clarifying your story – so that it connects and converts
Research & campaigns
Creating campaigns that build visibility and authority
Read more
WHO we do it for
For expertise businesses
We work with businesses and non-profits who compete on expertise, including:
• Think tanks
• Consulting firms
• Membership bodies
• Education providers
• Leadership businesses
Read more
Is your messaging missing the mark?
Our
Meaningful Messaging™
checker is a simple way to see where you messaging may be letting the side down
Find out more
Our work
Show all
Heartstyles
A global leadership development business with huge potential, but a muddled brand. We were the perfect fit...
Leadership Training
More
British Library
Over 600 scale-up businesses trained during a 10 year period. It's been a beautiful friendship with one of the largest libraries in the world...
Think Tanks & Public Bodies
More
Our thinking
Show all
Deep expertise: your 'IBM moat'
How lesser-known brands can still be the least-risky option
More
The holes in your brand story
How consulting firms lose their audience – and can win them back
More
Depth of knowledge, candid advice, sense of humour...plus a strategy and messaging that actually works!
Glyn Evershed
CEO of Noble + Eaton
Working with
said & done
was one of the best decisions we made. The rebrand has been key to our success as a business.
Denise Crossley
CEO of The Lantern Group
This was a tough challenge, but you guys have absolutely hit it out of the park. Well done!
Martin Weiss
President of Salzburg Global Seminar
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more
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